Branding Love
Three books that I have reread the past few years are George Orwell (Eric Blair)’s 1984 and Lewis Carroll (Charles Lutwidge Dodgson)’s Alice’s Adventures in Wonderland and Through the Looking-Glass and What Alice Found There.

George Orwell fascinates me on a number of accounts—his mastery of language, his prescience, and his outlook about politics. While I was faculty president, I gave copies of his book to people as a reminder of the chilling threats and effects of totalitarianism and the dangers of doublespeakLewis Carroll, though more playful, also is masterful with language and with alerting us to the the dangers of when illogic becomes the norm and when language is misused and abused. I find my institution’s decisions a few year’s ago to redefine the word “department” in our Carroll argot and the changing of our name from “college” to “university” Humpty-Dumpty-like. And the “buzzwords”  and evolving (sometime assaulting) lexicons creeping into our everyday discourse are painfully annoying, hinder communication and add many shades of gray to my beard. I am abuzz with buzzwords

Buzz:

  1. hum
  2. murmur
  3. high
  4. bombination
  5. drone
  6. purr
  7. whirring
  8. sibilation
  9. hiss
  10. whiz
  11. sigh
  12. rustle
  13. sough
  14. rumor
  15. report
  16. gossip
  17. heresay
  18. scuttlebut
  19. scandal
  20. small talk
  21. chitchat
  22. fizzle
  23. sizzle
  24. Look here for more here: 

It is interesting how the “buzzwords” (e.g. transparency, branding, moving forward, engagement, buzz) have positive connotations for some professionals and create a need create a need for a swear jar or playing buzz word bingo for others.

Gotta buzz the dog outside before buzzing a friend to see if he wants to play buzzword bingo tomorrow. Or maybe I’ll buzz over to Melibee to read some of their wonderful posts about global issues and making the world a better place.

 

Posted by Professor David Simpson

Professor of Psychology, Carroll University (USA), Lover of Dogs, Reading, Teaching and Learning. Looking for ways to enhance cross-global communication and to apply technology learning tools.

One Comment

  1. […]  I have ranted about this before in the context of my perceptions about over zealous “branding.” Maybe my hypersensitivity (?) to these issues is caused by the joy of knowing people like […]

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